CRO Dictionary By Scribbleminds - #1 Ranked Growth Marketing Community

CRO Dictionary

Learn conversion rate optimization (CRO) jargon quickly and easily with all new CRO dictionary. The optimization dictionary is available to aid with the acronyms and jargon that are prevalent in the CRO world. Our dictionary terms used most frequently by experts in conversion rate optimization, A/B testing, content marketing & growth marketing etc.,

Words starting with ‘A’…

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A/A testing

A technique for contrasting two iterations of a website or mobile app experience to check the testing tool's correctness.

A/B testing

A technique for comparing two iterations of a website or mobile app to one another to see which performs better.

A/B/n Testing

A technique for evaluating many web or mobile app iterations side by side to see which works better.

Above the fold

The topmost area of a webpage that is readily accessible to users without requiring them to scroll.

Account based marketing

A kind of B2B marketing that focuses resources on a certain group of target customers within a market.

Ad viewability

The idea of how obvious advertisements are to visitors on a website or mobile app.

Agile CMS

Agile project management and content production are effective, and content and marketing teams employ them more frequently.

App personalization

The method of creating a mobile application to satisfy the requirements of particular audiences.

Average order value (AOV)

A metric that calculates the average value of each order a customer places with a business over a certain time frame.

Words starting with ‘B’…

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Behavioral science

The field of behavioural science investigates how emotions, our surroundings, and social influences shape our decisions.

Below the fold

The region of a webpage that users must scroll to view because it is not immediately visible when the page loads.

Blue green deployment

Blue green deployment is a method for making software that uses two production environments. Blue & green, to make software deployment easier and safer.

Bounce rate

Bounce rate is the proportion of visits to a website that are one-page sessions, with the visitor leaving without viewing any other pages.

Brand Engagement

Brand engagement creates bond between consumer & brand. Brand loyalty develops from emotional or rational attachments. This enhances the customer experience for the brand.

Brand home

Brand homes are interactive, interpretive spaces created to connect brands and consumers to increase brand loyalty, promote community, and boost sales.

Bucket testing

Bucket testing is a technique for comparing two iterations of a website or app to determine which one performs better on a set of key metrics. it is equivalent of split testing.

Words starting with ‘C’…

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Call to action

A call to action, often known as a CTA, is a prompt on a website that directs visitors to carry out a certain action.

Canary testing

Canary testing is a way to reduce risk and make sure that new software works by giving it to a small number of users first.

Click through rate

Click through rate is the proportion of users who click on an element after being exposed to it.

Commerce

Discover what commerce is, why it's vital, how it's divided into branches, and the main business types involved.

Content Calendar

Discover what a content calendar is, why it's crucial, and how to use one to more effectively manage your marketing initiatives.

Content Delivery

Content delivery refers to the process of distributing web-based media through a specific channel, such as the internet or television broadcast channels.