Growth Marketing is a new way of thinking about marketing. While traditional marketing focuses on the product or service, growth hacking focuses on the people. It’s about getting people to know about and use your product and helping them achieve their goals. It’s about getting ideas and interacting with the world. That’s what separates growth hacking from digital marketing. It’s about having the mindset of a salesperson, a developer and a marketer. It’s about finding an opportunity and solving a problem.